Audi Centre


Charles Hurst Dublin Limited


Lands at Bracken Road, Sandyford, Dublin 18


November 2015 – Present


EMD Architects

Photo Credit

Digital Dimensions


The Client was appointed by Audi Ireland in 2009 as their long-term franchise dealership partner in south Dublin. To continue to operate the Audi business in the long-term, the Client requires to move to a location that meets the brand requirements of Audi Ireland and Audi AG in Germany.

The long-term brand requirements have been developed as a result of a study by Audi AG which has set standards for brand exclusive facilities for sales and service throughout their international dealer network. This network strategy is being implemented by Audi Ireland with specific requirements for dealer size and location. The intention of Audi Ireland is for a single operator to represent the brand in two locations in north and south Dublin, with the latter being located on the subject site on Bracken Road.

As a mark of their commitment to retaining the Audi business, Charles Hurst Dublin purchased the subject site as part of a larger landholding including the service building for Audi South Dublin and areas reserved for the Bracken Road Extension and Dublin Eastern Bypass, respectively.

In summary, the subject scheme proposed the demolition of an existing commercial building (known as Auction Xchange) and the construction of a building comprising a 2-storey (with mezzanine) motor showroom, and a 3-storey (with roof deck car storage and staff parking) building to facilitate a service workshop, used car display area, car storage area and valet facilities.

Importantly, the building’s location and orientation is dictated by the reservations for the Dublin Eastern Bypass and Bracken Road Extension, whilst being designed to maximise the building’s relationship to the Drummartin Link Road, the proposed Bracken Road Extension and Bracken Road.

Our Role

Tom Phillips + Associates (TPA) provided strategic planning advice to the Applicant and Design Team and served as the Agent for the Planning Application and subsequent Further stages.

Planning Outcome

Dún Laoghaire-Rathdown County Council issued a Notification of Grant of Permission for the scheme on 16th November 2016.